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Product Photography for Beginners – How to Get Great Product Photos on Your Own
You’ve created your own pieces of work, whether it’s jewelry, clothing or footwear – and now you need to take photos of the product to sell.
Ashcroft Media Co.
Jan 243 min read
Build Your Own Website With Wix – and Why it’s a Great Option
So maybe you’ve had someone running a website for you or your business for a few years now, and it’s just kind of sat there.
Ashcroft Media Co.
Jan 203 min read
How to Get More Variety in Your Content – Change it up and Keep Your Audience Engaged
When you’re making digital content to share on Instagram or Facebook, there certainly is something to be said for choosing a style
Ashcroft Media Co.
Jan 73 min read
Does it Matter What Your Thumbnail is for an Instagram Video? How to Pick a Good One
So you’ve finished up an Instagram video and you’re about to post it. The app auto generates a thumbnail of your face stuck in-between two
Ashcroft Media Co.
Jan 62 min read
Should the Lights Be on or off For Architectural Photos?
So, you’re a real estate agent or an architectural designer, or maybe an interior designer. Maybe you’re a contractor or a developer of some
Ashcroft Media Co.
Jan 13 min read
What is a Brand? How to Know Where You Stand in the Public Eye
What is a brand? Is it a symbol? Is it a drawing made into a logo? Is it a feeling or a taste, sight, sound or thought?
Ashcroft Media Co.
Dec 31, 20242 min read
How to Get More Traction on an Instagram Post – Posting as a Collaborator
I know you’ve heard of tagging other profiles when you’re throwing up a photo carousel or a reel, but have you heard of posting as a
Ashcroft Media Co.
Dec 30, 20243 min read
How to Grow Organically on Instagram – Share Value, Keep ‘Em Coming Back and Get Social
So how do you grow organically on Instagram? Well, to keep it quite simple – just do the work.
Ashcroft Media Co.
Dec 19, 20244 min read
Quantity vs. Quality – Why Working in Quantity is the Only Way to Make Quality
Quantity vs. quality. It’s an age old argument that will never be settled.
Ashcroft Media Co.
Dec 17, 20244 min read
Shoot Photos With Posting in Mind – How to Get The Most Out of Your Content as a Construction Company
So it happens all the time. You’re a construction company, and you work on a project for nearly a year.
Ashcroft Media Co.
Dec 11, 20243 min read
The Art of Being Authentic – How to Attract Your Ideal Client
The art of being authentic. Sometimes it can feel like a lost one.
Ashcroft Media Co.
Dec 10, 20243 min read
How Often to Post on Social Media – The Value of Daily Posting
Using social media as a marketing strategy is a long term game, and isn’t something to be overlooked.
Ashcroft Media Co.
Dec 9, 20243 min read
Content Strategies vs. One Off Videos – Why The Difference Matters and What to Consider
So, you’re a growing business and you’re gaining some momentum locally.
Ashcroft Media Co.
Dec 5, 20243 min read
Geotagging – What it is and Why Every Local Physical Business Should Do it.
Ah, yes – geotagging! Sounds pretty fancy, huh? Sounds pretty sophisticated. Well, not really.
Ashcroft Media Co.
Dec 2, 20243 min read
The Best Photo Editing Software on Your Phone – A Brief Overview of The Lightroom App
Alright, so you snapped a pretty good photo on your phone, but you want to touch it up a little bit and make it a little extra special.
Ashcroft Media Co.
Nov 26, 20243 min read
Content is Not King – Challenging an Industry Wide Cliché
Uh oh, I may be blowing the lid off of something that shouldn’t have been touched.
Ashcroft Media Co.
Nov 25, 20244 min read
How To Run a Successful Facebook Ad Campaign – And which Physical Businesses Should Use Them
Oh, the wonderful world of Facebook Ads. Should you run one? Should you not? Let’s take a deep dive.
Ashcroft Media Co.
Nov 11, 20245 min read
How To Make a Content Schedule – And Why it Makes Your Life Easier
So, I’m sure you’ve seen these profiles before – they’re posting every single day.
Ashcroft Media Co.
Nov 8, 20243 min read
What is a Story? Get to Know Yours, How to Tell it – and Why it Matters
Stories are everything – As Lisa Cron writes, “Story, as it turns out, was crucial to our evolution – more so than opposable thumbs.
Ashcroft Media Co.
Oct 29, 20243 min read
Lighting 101 for Videos. The difference Between Hard and Soft Light, and How to Get a Great Lighting Setup For Under $100
I’m going to go ahead and use a cliché phrase I’m sure you’ve heard a million times before. Lighting is everything.
Ashcroft Media Co.
Oct 24, 20244 min read
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