An online presence has been an important things for small businesses for years now. While we should still be making physical marketing efforts, sharing your messages online is paramount.

For about 4 years now, I’ve been shooting photos and videos for a construction client. Either myself or Jon goes out every 2 weeks, and we shoot everything that these guys are doing for about a half a day.

When I started this business, everything I did was for free, and you know what – before that, I worked for free, for my mentor at his studio. I didn’t see a dime as a photographer for about 6 months.

So, you’re a business owner – and you do what you can to market your products and services. You’ve hired a team of professionals to handle your content creation and distribution, and it’s going well.

There are parts of your marketing strategy which should be streamlined and intentional. You know the bits. Your website should be set up like a funnel, that allows people to flow through it to a contact us or purchase page.

As human beings, there are certain driving forces that inform our decisions and directions in life.

In the world of marketing your businesses with video, there is one main differentiator we need to consider when it comes to distribution – we should think about the platform we’re sharing the content on, and allow that platform to inform our video length.

So regardless of the reason you want to create that video or those photos, there should always be a plan behind the creation and distribution of the imagery and marketing material for your business.

Throughout the lifespan of a business, this will happen time and time again. Change comes, we adapt and regroup – dive back in and repeat the process.

When it comes to digital marketing, it’s always best to form a specific strategy for your efforts, and then to push it even further than that.

An interesting thing has been happening lately, with my general and average conversations – mostly with clients or potential clients.

The more I learn about and use each platform we have online as a digital content creator, the more I’m able to see them as what they are.

Hey business owner, I’m sure you’ve been asking yourself “Should I hire a professional for my social media?”

If you’re a business owner or a career professional, having updated headshots portraying yourself online is one of the most important tasks you can cross of the list when it comes to your brand.

Whether you want to admit it or not, there are certain days that just run better than others.

The success and proper operation of a company’s website can be a finicky thing.

If it’s done well, a video is a direct reflection of how you see the world.

When you’re marketing your physical business, a great way to help to push your SEO is to include locations in all of your social media posts.

The length of a video always depends on its intention. Where is it going? What is it supposed to do for you?

Time and time again, I feel that I hear the excuse “oh, the algorithm just didn’t pick it up,” or “make sure the algorithm likes it,” as though we’re serving some digital content distribution God.