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Growth on YouTube – Why it’s a Top Priority for Myself and My Clients This Year
An online presence has been an important things for small businesses for years now. While we should still be making physical marketing efforts, sharing your messages online is paramount.

Ashcroft Media Co.
12 minutes ago3 min read
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The True Value of Photography for Your Business – Think About the Future
For about 4 years now, I’ve been shooting photos and videos for a construction client. Either myself or Jon goes out every 2 weeks, and we shoot everything that these guys are doing for about a half a day.

Ashcroft Media Co.
1 day ago3 min read
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Give it Away for Free – A Gentle Reminder to Love What You Do
When I started this business, everything I did was for free, and you know what – before that, I worked for free, for my mentor at his studio. I didn’t see a dime as a photographer for about 6 months.

Ashcroft Media Co.
2 days ago3 min read
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Marketing Yourself – Meeting People in Your Industry and Expanding Your Reach
So, you’re a business owner – and you do what you can to market your products and services. You’ve hired a team of professionals to handle your content creation and distribution, and it’s going well.

Ashcroft Media Co.
Jun 123 min read
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Create Honestly and Share Regularly – The Best Digital Marketing Strategy
There are parts of your marketing strategy which should be streamlined and intentional. You know the bits. Your website should be set up like a funnel, that allows people to flow through it to a contact us or purchase page.

Ashcroft Media Co.
Jun 112 min read
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The 4 Desires in Every Human – Does Your Business Fulfill one of Them?
As human beings, there are certain driving forces that inform our decisions and directions in life.

Ashcroft Media Co.
Jun 42 min read
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Optimal Marketing Video Lengths – The Different Types and Their Uses
In the world of marketing your businesses with video, there is one main differentiator we need to consider when it comes to distribution – we should think about the platform we’re sharing the content on, and allow that platform to inform our video length.

Ashcroft Media Co.
Jun 33 min read
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Being Strategic with Your Content – How to get the Best Bang for Your Buck
So regardless of the reason you want to create that video or those photos, there should always be a plan behind the creation and distribution of the imagery and marketing material for your business.

Ashcroft Media Co.
May 302 min read
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Evolving as a Business – The Thing That Got You From 0 to 1 Won’t Get You From 1 to 2
Throughout the lifespan of a business, this will happen time and time again. Change comes, we adapt and regroup – dive back in and repeat the process.

Ashcroft Media Co.
May 293 min read
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Stretching out Your Content – Repeat Uses and Best Practices
When it comes to digital marketing, it’s always best to form a specific strategy for your efforts, and then to push it even further than that.

Ashcroft Media Co.
May 233 min read
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Writing Blogs as a Form of Self-Education – Never Stop
An interesting thing has been happening lately, with my general and average conversations – mostly with clients or potential clients.

Ashcroft Media Co.
May 223 min read
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YouTube is For Presenting, Instagram is for Socializing – Conceptual Opinion Piece
The more I learn about and use each platform we have online as a digital content creator, the more I’m able to see them as what they are.

Ashcroft Media Co.
May 202 min read
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Should I Hire a Professional for my Social Media
Hey business owner, I’m sure you’ve been asking yourself “Should I hire a professional for my social media?”

Ashcroft Media Co.
May 132 min read
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Why You Need Professional Headshots
If you’re a business owner or a career professional, having updated headshots portraying yourself online is one of the most important tasks you can cross of the list when it comes to your brand.

Ashcroft Media Co.
May 122 min read
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Productivity Hacks – Build out Your Morning Routine to Have Your Best Day
Whether you want to admit it or not, there are certain days that just run better than others.

Ashcroft Media Co.
May 83 min read
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If Your Website is Working, Just Don’t Touch it
The success and proper operation of a company’s website can be a finicky thing.

Ashcroft Media Co.
May 63 min read
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Why Video is Your Most Powerful Marketing Asset
If it’s done well, a video is a direct reflection of how you see the world.

Ashcroft Media Co.
May 52 min read
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Adding Locations to Your Posts – How to do it and Why it’s Important
When you’re marketing your physical business, a great way to help to push your SEO is to include locations in all of your social media posts.

Ashcroft Media Co.
May 12 min read
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How Long Should Instagram Reels be? Experiment and use the Data
The length of a video always depends on its intention. Where is it going? What is it supposed to do for you?

Ashcroft Media Co.
Apr 293 min read
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Don’t Listen to the Algorithm. Just Make Good Content, and Make it About Health, Wealth or Relationships
Time and time again, I feel that I hear the excuse “oh, the algorithm just didn’t pick it up,” or “make sure the algorithm likes it,” as though we’re serving some digital content distribution God.

Ashcroft Media Co.
Apr 283 min read
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