So, you’re a business owner and you’re seeing more and more of the folks in the same industry as you making video content. What used to be held only for people on TV and big, big business running commercial campaigns is now available to everyone.

So, if life is nothing more than a string of moments, pieced together, creating events and situations – we can then agree that we’re all creating this experience together.

An online presence has been an important things for small businesses for years now. While we should still be making physical marketing efforts, sharing your messages online is paramount.

When I started this business, everything I did was for free, and you know what – before that, I worked for free, for my mentor at his studio. I didn’t see a dime as a photographer for about 6 months.

There are parts of your marketing strategy which should be streamlined and intentional. You know the bits. Your website should be set up like a funnel, that allows people to flow through it to a contact us or purchase page.

In the world of marketing your businesses with video, there is one main differentiator we need to consider when it comes to distribution – we should think about the platform we’re sharing the content on, and allow that platform to inform our video length.

So regardless of the reason you want to create that video or those photos, there should always be a plan behind the creation and distribution of the imagery and marketing material for your business.

When it comes to digital marketing, it’s always best to form a specific strategy for your efforts, and then to push it even further than that.

If it’s done well, a video is a direct reflection of how you see the world.

Time and time again, I feel that I hear the excuse “oh, the algorithm just didn’t pick it up,” or “make sure the algorithm likes it,” as though we’re serving some digital content distribution God.

Don’t jump to conclusions too quickly here – I’m not suggesting that you go and become a famous podcaster.

Now, since I started filming people speaking, I’ve always had this rule – the closer to the first take we can get, the better.

In one of my past lives, I was a semi-amateur/semi-professional musician. And you know what?

If you’ve been throwing the idea around to hop on the content creation train, and you’ve arrived at this point where you’re ready to hire

When it comes to digital marketing and content creation for your business, there are a lot of options to sift through.

Your brand is the way that the public perceives you and your business.

This might come as a bit of a surprise, but there’s a new non-renewable resource that’s now even more valuable than fossil fuels.

Rules are meant to be learnt, so they can then be broken or bent.

You’ve created your own pieces of work, whether it’s jewelry, clothing or footwear – and now you need to take photos of the product to sell.

When you’re making digital content to share on Instagram or Facebook, there certainly is something to be said for choosing a style