How to Tips in Marketing

For about 3 months straight, I’ve been writing blogs every single day, and as time went on – I received so, so many benefits from the new found habit.

Not to toot my own horn, but I’m going to anyways. I’m quite good at what I do, and I can say that not from some distorted inflation of an idea of who I think I am or what I think I do. This feeling of quality in product comes from results.

Social media is a virtual reality. It’s something online, outside of the real world – but it is a social thing. And this is why you need to treat your social media accounts like communities.

If you own a construction company, a good piece of content that you can be making for yourself is a self-shot talking head video.

A while back I was chatting with a construction company owner, and he had quite a cool little trick he used to incentivize his employees to take social media photos for his business.

We’ve all been in those situations where someone was trying to sell us something. They talked faster and faster about all the features and benefits as they went more red in the face, and you started drifting off, thinking about what you had for supper last night and wondering why you’re still standing there listening.

If you’ve started and built a business, then there’s no doubt that you’re a creative person. Building a company is just that – it’s creation. But as you get deeper and deeper into your endeavour, wouldn’t it be nice to have a helping hand?

If you’ve been in business for a number of years now, you’ll know that there are hard times and there are easy times – but here’s the good news: it’s supposed to be hard. If it were easy, everyone would be doing it.

I may be biased here, because, you know – it’s my profession. But there is a massive difference when we’re considering hiring a professional videographer for your event vs. having an employee walk around with a cellphone.

If you have a construction company and you’ve been curious about which kind of marketing video will serve you best, then you’ve come to the right place. I’ve worked with a number of construction and other trades companies over the past several years, and I’ve been able to compile a list of the 3 best types of videos for construction companies.

So, you’re a business owner and you’re seeing more and more of the folks in the same industry as you making video content. What used to be held only for people on TV and big, big business running commercial campaigns is now available to everyone.

Recently, we did a redesign on a construction clients’ brochure for their physical marketing efforts. This was the 3rd edition of the brochure, and on this one – we were able to come up with a design and photo choices that made it the best version yet.

I’m going to take your cell phone photography, and I’m going to throw it in the river. It’s an elephant in the room that needs to be addressed. So many times, folks who aren’t photographers will ask me “Jay, why do my photos look like shit?”

An online presence has been an important things for small businesses for years now. While we should still be making physical marketing efforts, sharing your messages online is paramount.

For about 4 years now, I’ve been shooting photos and videos for a construction client. Either myself or Jon goes out every 2 weeks, and we shoot everything that these guys are doing for about a half a day.

When I started this business, everything I did was for free, and you know what – before that, I worked for free, for my mentor at his studio. I didn’t see a dime as a photographer for about 6 months.

So, you’re a business owner – and you do what you can to market your products and services. You’ve hired a team of professionals to handle your content creation and distribution, and it’s going well.

There are parts of your marketing strategy which should be streamlined and intentional. You know the bits. Your website should be set up like a funnel, that allows people to flow through it to a contact us or purchase page.

As human beings, there are certain driving forces that inform our decisions and directions in life.

In the world of marketing your businesses with video, there is one main differentiator we need to consider when it comes to distribution – we should think about the platform we’re sharing the content on, and allow that platform to inform our video length.