Content Creation Fundamentals

This might come as a bit of a surprise, but there’s a new non-renewable resource that’s now even more valuable than fossil fuels.

Rules are meant to be learnt, so they can then be broken or bent.

You’ve created your own pieces of work, whether it’s jewelry, clothing or footwear – and now you need to take photos of the product to sell.

When you’re making digital content to share on Instagram or Facebook, there certainly is something to be said for choosing a style

So you’ve finished up an Instagram video and you’re about to post it. The app auto generates a thumbnail of your face stuck in-between two

I’m sure you’ve seen those videos where it looks like the subject is doing an interview – it’s a quick cut of them saying something profound

I’m sure you’ve seen those videos – the ones with the bold and punchy captions flashing across the screen.

So how do you grow organically on Instagram? Well, to keep it quite simple – just do the work.

Quantity vs. quality. It’s an age old argument that will never be settled.

If you’re a contractor, or you work for a construction company, then this is for you.

Alright, so you snapped a pretty good photo on your phone, but you want to touch it up a little bit and make it a little extra special.

Uh oh, I may be blowing the lid off of something that shouldn’t have been touched.

So, as of late, you may be contemplating "should I be filming myself for social media?"

When it comes to your business, brand truly is everything – it’s how you’re depicted in the public eye.

If you’re sitting there, racking your brain, “Gah! I know I need to make videos, I just don’t know what kind to make!

Stories are everything – As Lisa Cron writes, “Story, as it turns out, was crucial to our evolution – more so than opposable thumbs.

I’m going to go ahead and use a cliché phrase I’m sure you’ve heard a million times before. Lighting is everything.

Okay, so you have a pretty decent little business happening here, and you’re starting to grow a following on social media.

So, you’re a construction company and you’re growing fast.

A testimonial video is one of the most powerful pieces of content that you can create.