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Quantity vs. Quality – Why Working in Quantity is the Only Way to Make Quality
Quantity vs. quality. It’s an age old argument that will never be settled.

Ashcroft Media Co.
Dec 17, 20244 min read


Shoot Photos With Posting in Mind – How to Get The Most Out of Your Content as a Construction Company
So it happens all the time. You’re a construction company, and you work on a project for nearly a year.

Ashcroft Media Co.
Dec 11, 20243 min read


The Art of Being Authentic – How to Attract Your Ideal Client
The art of being authentic. Sometimes it can feel like a lost one.

Ashcroft Media Co.
Dec 10, 20243 min read


How Often to Post on Social Media – The Value of Daily Posting
Using social media as a marketing strategy is a long term game, and isn’t something to be overlooked.

Ashcroft Media Co.
Dec 9, 20243 min read


The Long Form Process Video – The Best Piece of Marketing for a Contractor
If you’re a contractor, or you work for a construction company, then this is for you.

Ashcroft Media Co.
Dec 6, 20243 min read


Content Strategies vs. One Off Videos – Why The Difference Matters and What to Consider
So, you’re a growing business and you’re gaining some momentum locally.

Ashcroft Media Co.
Dec 5, 20243 min read


Geotagging – What it is and Why Every Local Physical Business Should Do it.
Ah, yes – geotagging! Sounds pretty fancy, huh? Sounds pretty sophisticated. Well, not really.

Ashcroft Media Co.
Dec 2, 20243 min read


What is Copywriting? How to Write Better Descriptions For Your Social Media Posts
Copywriting is one of those things that comes in many flavours and styles.

Ashcroft Media Co.
Nov 29, 20243 min read


The Best Photo Editing Software on Your Phone – A Brief Overview of The Lightroom App
Alright, so you snapped a pretty good photo on your phone, but you want to touch it up a little bit and make it a little extra special.

Ashcroft Media Co.
Nov 26, 20243 min read


Content is Not King – Challenging an Industry Wide Cliché
Uh oh, I may be blowing the lid off of something that shouldn’t have been touched.

Ashcroft Media Co.
Nov 25, 20244 min read


Habit Hacking: Creating Social Media Habits For Your Business – Filming Yourself and Making the Routine Stick
If you’re anything like me, you start something new – stick to it for a while – I dunno, maybe a week or two – and then ditch it.

Ashcroft Media Co.
Nov 22, 20245 min read


Should I Film Myself For Social Media? The Top 5 Benefits of Filming Yourself For Your Small Business or Brand
So, as of late, you may be contemplating "should I be filming myself for social media?"

Ashcroft Media Co.
Nov 18, 20245 min read


Should I Write A Blog? The Benefits of Blogs and How to Write Them
Should you start writing blogs? The short answer is yes – you should definitely have a blog on your website.

Ashcroft Media Co.
Nov 12, 20243 min read


How To Run a Successful Facebook Ad Campaign – And which Physical Businesses Should Use Them
Oh, the wonderful world of Facebook Ads. Should you run one? Should you not? Let’s take a deep dive.

Ashcroft Media Co.
Nov 11, 20245 min read


How To Make a Content Schedule – And Why it Makes Your Life Easier
So, I’m sure you’ve seen these profiles before – they’re posting every single day.

Ashcroft Media Co.
Nov 8, 20243 min read


Brand Videos – What Are They And Why Are They Important?
When it comes to your business, brand truly is everything – it’s how you’re depicted in the public eye.

Ashcroft Media Co.
Nov 5, 20243 min read


What Kind of Videos Should I Make For My Business? A Deep Dive into Educational Videos
If you’re sitting there, racking your brain, “Gah! I know I need to make videos, I just don’t know what kind to make!

Ashcroft Media Co.
Nov 4, 20242 min read


Lighting 101 for Videos. The difference Between Hard and Soft Light, and How to Get a Great Lighting Setup For Under $100
I’m going to go ahead and use a cliché phrase I’m sure you’ve heard a million times before. Lighting is everything.

Ashcroft Media Co.
Oct 24, 20244 min read


How To Video Yourself for Social Media. Why it’s Important and Secret Tips & Tricks
Okay, so you have a pretty decent little business happening here, and you’re starting to grow a following on social media.

Ashcroft Media Co.
Oct 22, 20246 min read


Boost Your Engagement: How To Run an Instagram Contest
Instagram contests are a phenomenal way to grow your audience.

Ashcroft Media Co.
Oct 21, 20243 min read
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