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AI Sucks and Why Human Creativity Will Always Come out on Top
Trigger warning, today I’m talking AI, and its vast arrays of uses in the digital creative space.

Ashcroft Media Co.
Feb 243 min read
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What Should Your Website Have on it? The 3 Keys to a Successful Site
There are instances where businesses get by just fine without a website.

Ashcroft Media Co.
Feb 204 min read
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The 3 Different Types of Marketing – And Which one to Focus On
A modern-day business requires three things to be considered successful.

Ashcroft Media Co.
Feb 174 min read
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The 3 Best Mindset Books of all Time
Now, before I even dive into this – I’ll preface by saying that your mindset is at the heart of all business successes and failures

Ashcroft Media Co.
Feb 144 min read
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Move the Lever Every Day – Why Little Things Make a Big Difference
I’m sitting in a ski chalet at the moment. It’s still dark outside, there’s a fire going in the woodstove.

Ashcroft Media Co.
Feb 114 min read
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Attention is the New Oil – Why Content Creation Should be at the Forefront of your Business Plan
This might come as a bit of a surprise, but there’s a new non-renewable resource that’s now even more valuable than fossil fuels.

Ashcroft Media Co.
Feb 43 min read
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The Successful Entrepreneur – Why the Best Business People are a Seamless Blend of Art and Science – Lessons Learned From Einstein
The other night I watched Christopher Nolan’s movie Oppenheimer.

Ashcroft Media Co.
Jan 314 min read
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Build Your Own Website With Wix – and Why it’s a Great Option
So maybe you’ve had someone running a website for you or your business for a few years now, and it’s just kind of sat there.

Ashcroft Media Co.
Jan 203 min read
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What is a Brand? How to Know Where You Stand in the Public Eye
What is a brand? Is it a symbol? Is it a drawing made into a logo? Is it a feeling or a taste, sight, sound or thought?

Ashcroft Media Co.
Dec 31, 20242 min read
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Content Strategies vs. One Off Videos – Why The Difference Matters and What to Consider
So, you’re a growing business and you’re gaining some momentum locally.

Ashcroft Media Co.
Dec 5, 20243 min read
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Habit Hacking: Creating Social Media Habits For Your Business – Filming Yourself and Making the Routine Stick
If you’re anything like me, you start something new – stick to it for a while – I dunno, maybe a week or two – and then ditch it.

Ashcroft Media Co.
Nov 22, 20245 min read
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