Not to toot my own horn, but I’m going to anyways. I’m quite good at what I do, and I can say that not from some distorted inflation of an idea of who I think I am or what I think I do. This feeling of quality in product comes from results.

A while back I was chatting with a construction company owner, and he had quite a cool little trick he used to incentivize his employees to take social media photos for his business.

I may be biased here, because, you know – it’s my profession. But there is a massive difference when we’re considering hiring a professional videographer for your event vs. having an employee walk around with a cellphone.

There are parts of your marketing strategy which should be streamlined and intentional. You know the bits. Your website should be set up like a funnel, that allows people to flow through it to a contact us or purchase page.

If it’s done well, a video is a direct reflection of how you see the world.

When you’re marketing your physical business, a great way to help to push your SEO is to include locations in all of your social media posts.

The length of a video always depends on its intention. Where is it going? What is it supposed to do for you?

Now, since I started filming people speaking, I’ve always had this rule – the closer to the first take we can get, the better.

If you’ve been throwing the idea around to hop on the content creation train, and you’ve arrived at this point where you’re ready to hire

Videography – it’s storytelling, it’s attention grabbing and holding, and it’s one of the highest art forms, if I may so humbly say.

The other night I watched Christopher Nolan’s movie Oppenheimer.

When you’re making digital content to share on Instagram or Facebook, there certainly is something to be said for choosing a style

I’m sure you’ve seen those videos where it looks like the subject is doing an interview – it’s a quick cut of them saying something profound

I’m sure you’ve seen those videos – the ones with the bold and punchy captions flashing across the screen.

Attention spans are dwindling and people want more and more, for less and less periods of time.

Quantity vs. quality. It’s an age old argument that will never be settled.

If you’re a contractor, or you work for a construction company, then this is for you.

Uh oh, I may be blowing the lid off of something that shouldn’t have been touched.

So, as of late, you may be contemplating "should I be filming myself for social media?"

When it comes to your business, brand truly is everything – it’s how you’re depicted in the public eye.