For about 3 months straight, I’ve been writing blogs every single day, and as time went on – I received so, so many benefits from the new found habit.

Not to toot my own horn, but I’m going to anyways. I’m quite good at what I do, and I can say that not from some distorted inflation of an idea of who I think I am or what I think I do. This feeling of quality in product comes from results.

Social media is a virtual reality. It’s something online, outside of the real world – but it is a social thing. And this is why you need to treat your social media accounts like communities.

If you own a construction company, a good piece of content that you can be making for yourself is a self-shot talking head video.

A while back I was chatting with a construction company owner, and he had quite a cool little trick he used to incentivize his employees to take social media photos for his business.

If you’ve started and built a business, then there’s no doubt that you’re a creative person. Building a company is just that – it’s creation. But as you get deeper and deeper into your endeavour, wouldn’t it be nice to have a helping hand?

So, you’re a business owner and you’re seeing more and more of the folks in the same industry as you making video content. What used to be held only for people on TV and big, big business running commercial campaigns is now available to everyone.

Recently, we did a redesign on a construction clients’ brochure for their physical marketing efforts. This was the 3rd edition of the brochure, and on this one – we were able to come up with a design and photo choices that made it the best version yet.

So, if life is nothing more than a string of moments, pieced together, creating events and situations – we can then agree that we’re all creating this experience together.

I’m going to take your cell phone photography, and I’m going to throw it in the river. It’s an elephant in the room that needs to be addressed. So many times, folks who aren’t photographers will ask me “Jay, why do my photos look like shit?”

For about 4 years now, I’ve been shooting photos and videos for a construction client. Either myself or Jon goes out every 2 weeks, and we shoot everything that these guys are doing for about a half a day.

When I started this business, everything I did was for free, and you know what – before that, I worked for free, for my mentor at his studio. I didn’t see a dime as a photographer for about 6 months.

There are parts of your marketing strategy which should be streamlined and intentional. You know the bits. Your website should be set up like a funnel, that allows people to flow through it to a contact us or purchase page.

As human beings, there are certain driving forces that inform our decisions and directions in life.

Throughout the lifespan of a business, this will happen time and time again. Change comes, we adapt and regroup – dive back in and repeat the process.

The more I learn about and use each platform we have online as a digital content creator, the more I’m able to see them as what they are.

Hey business owner, I’m sure you’ve been asking yourself “Should I hire a professional for my social media?”

If you’re a business owner or a career professional, having updated headshots portraying yourself online is one of the most important tasks you can cross of the list when it comes to your brand.

Whether you want to admit it or not, there are certain days that just run better than others.

When you’re marketing your physical business, a great way to help to push your SEO is to include locations in all of your social media posts.