Not to toot my own horn, but I’m going to anyways. I’m quite good at what I do, and I can say that not from some distorted inflation of an idea of who I think I am or what I think I do. This feeling of quality in product comes from results.

If you own a construction company, a good piece of content that you can be making for yourself is a self-shot talking head video.

A while back I was chatting with a construction company owner, and he had quite a cool little trick he used to incentivize his employees to take social media photos for his business.

We’ve all been in those situations where someone was trying to sell us something. They talked faster and faster about all the features and benefits as they went more red in the face, and you started drifting off, thinking about what you had for supper last night and wondering why you’re still standing there listening.

If you’ve started and built a business, then there’s no doubt that you’re a creative person. Building a company is just that – it’s creation. But as you get deeper and deeper into your endeavour, wouldn’t it be nice to have a helping hand?

I may be biased here, because, you know – it’s my profession. But there is a massive difference when we’re considering hiring a professional videographer for your event vs. having an employee walk around with a cellphone.

If you have a construction company and you’ve been curious about which kind of marketing video will serve you best, then you’ve come to the right place. I’ve worked with a number of construction and other trades companies over the past several years, and I’ve been able to compile a list of the 3 best types of videos for construction companies.

Recently, we did a redesign on a construction clients’ brochure for their physical marketing efforts. This was the 3rd edition of the brochure, and on this one – we were able to come up with a design and photo choices that made it the best version yet.

So, if life is nothing more than a string of moments, pieced together, creating events and situations – we can then agree that we’re all creating this experience together.

We all go through hard times as business owners. Whether we’re having a few lean months, or there’s some deals that didn’t go through the way that we thought they would. Maybe you’ve had back-to-back issues with employees, or had some kind of catastrophe slide across your desk.

An online presence has been an important things for small businesses for years now. While we should still be making physical marketing efforts, sharing your messages online is paramount.

When I started this business, everything I did was for free, and you know what – before that, I worked for free, for my mentor at his studio. I didn’t see a dime as a photographer for about 6 months.

So, you’re a business owner – and you do what you can to market your products and services. You’ve hired a team of professionals to handle your content creation and distribution, and it’s going well.

There are parts of your marketing strategy which should be streamlined and intentional. You know the bits. Your website should be set up like a funnel, that allows people to flow through it to a contact us or purchase page.

As human beings, there are certain driving forces that inform our decisions and directions in life.

In the world of marketing your businesses with video, there is one main differentiator we need to consider when it comes to distribution – we should think about the platform we’re sharing the content on, and allow that platform to inform our video length.

So regardless of the reason you want to create that video or those photos, there should always be a plan behind the creation and distribution of the imagery and marketing material for your business.

When it comes to digital marketing, it’s always best to form a specific strategy for your efforts, and then to push it even further than that.

The more I learn about and use each platform we have online as a digital content creator, the more I’m able to see them as what they are.

If you’re a business owner or a career professional, having updated headshots portraying yourself online is one of the most important tasks you can cross of the list when it comes to your brand.